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Bajaj Finserv is a leading non-banking financial company (NBFC) in India, offering a wide range of financial services, including loans, insurance, investments, and credit cards. A subsidiary of Bajaj Holdings & Investments Limited, the company provides personal loans, business loans, home loans, and consumer durable financing. It also operates in wealth management and digital payments through its Bajaj Pay platform. With a strong presence in both urban and rural markets, Bajaj Finserv focuses on digital innovation and customer-centric financial solutions.