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Arata is an Indian personal care brand that focuses on natural, plant-based, and toxin-free health and beauty products. They offer a range of hair care, skin care, and wellness products made with clean, sustainable ingredients. Arata is known for its commitment to vegan, cruelty-free formulations, free from harmful chemicals like sulfates, parabens, and silicones. The brand promotes eco-conscious packaging and a holistic approach to beauty and self-care.